Ingredients of me
In the Ingredients of Me project, I designed a playful, self-branded product that packages my personality and design strengths. Using a format like a tin, box, or packet, I created custom label graphics and an ingredients table that reflect my unique traits as a designer and human being. The goal was to promote myself as a must-have creative product, tailored to a specific audience. The final deliverables included a flat artwork label, 3D digital mock-up, and designed contents, supported by process work and peer insights from studio workshops.
My Concept : Critiqually cocoa
For my Ingredients of Me project, I created Critiqually Cocoa, a box of chocolates designed to look like a novel, playing on the idea that I’m “an open book.” Each chocolate represents an honest critique, designed to gently remove the “rose-tinted glasses” we often wear when viewing our own work. This playful yet introspective packaging concept reflects my personality as a designer who values honesty, growth, and thoughtful self-reflection.
process work : Moodboard & scamps
EXECUTIOn : Mockups
execution : marketing video
