Business
of design
We acted as tourism strategists for Cape Town, identifying target and analyzing competitors. Our deliverable is a proposal with actionable recommendations to enhance city's tourism economy.
This project explored our target audience and engagement strategies. As the marketing strategist, I segmented the market, profiled our ideal buyer, and created a focused media plan, resulting in a clear campaign program for budget allocation, platform selection, and campaign duration.
I created a strategic plan to future-proof a company against economic changes. By analyzing the market lifecycle and deciding on a strategy, I identified outsourcing needs. This serves as my blueprint for turning challenges into advantages.
I explored the startup world by creating an investor-ready business plan. I defined the vision, assembled the team, analyzed competition and built financial forecasts to show profitability. It's a launch blueprint.
